Are you more comfortable writing C#, Obj-C, or LUA than you are writing a business e-mail? Are you worried that after all the hard work you put into making an awesome game, one bad e-mail could crash your hopes of getting a publishing deal? Well, worry no more!
This e-mail template is here to help you keep it simple.
There is no need to go into a long story about the origins of your game, or your background, or how well you think the game will do because none of that will matter if your game sucks. Just provide the most relevant facts in your first e-mail. If there is interest from the publisher, they’ll more than likely ask you for more information.
Use the template below as a starting point for your game submission. If you’re looking for more detailed information on how to get a publishing deal or get a publisher, read our How to Get a Publisher / Publishing Deal for Your Mobile Game post.
EMAIL SUBJECT LINE
A friend of mine is obsessed with e-mail subject lines because he knows how important they are so I’m including a format that we like to see at Storm Watch Games.
Game Submission – [insert name of your game] – [insert a few words about your game (less than 10]
Dear [insert publisher’s name],
My name is [insert name] from [insert name of your company or studio if you have one] and I would like you to consider publishing my game [insert name of your game].
You may view a trailer of the game here [insert video link] and a game play video here [insert video link]. I’m attaching the game’s icon for your reference.
[If the publisher DOES NOT publicly list their TestFlight information use this line] If you like what you see, just let me know which e-mail I should send a TestFlight Beta invite too and I’ll get it to you ASAP. The invite will come from [insert your developer name] with the game title [insert your game title].
[If the publisher DOES publicly list their TestFlight information use this line] I’m sending a TestFlight Beta invite to your [insert e-mail] address. The invite will come from [insert your developer name] with the game title [insert your game title].
I am available to discuss any questions you have via Skype at [insert your Skype handle].
Thanks for your consideration.
[insert your name]
[insert any other signature information you like]
I hope this helps you in your quest. Good luck.